Eternally Cool Fashion?

Blog Published: September 7, 2007
By Sister Julie

Habits and high fashion?

A friend of mine passed these on to me. The images are from an ad campaign from Intrecci Salon in Milan at Via Larga, 2. According to adsoftheworld.com, the copy for the ad reads, “Vanity Never Stops” and the images are of “nuns” whose elaborately shaped veils hint at exotic hairstyles beneath the drapery.

I’ve seen this type of fashion once before when the NY Times ran an article on a group of cloistered nuns in Hollywood (which I wrote about here).

Nun FashionNun FashionNun Fashion

What gives with the attraction to the habit for high fashion? Is it the contrast between so-called secular and religious? sexiness and sacred? How do nuns who wear the more traditional habit feel about this? I’m not sure what to think.

Archived Comments

alicemary September 7, 2007 at 11:36 am

What a sight! Does remind me of some habits of old though. Remember the coronet the Sisters of Charity wore? As to the attraction that seems to be growing toward religious gear,, it does seem to be increasing. I know I see rock stars/models/tv people wearing those large rosaries with huge crosses around their necks. And I am sure it has little to do with religious fervor. Young people feel that wearing a full habit means the congragation is solid and faith filled. They dont see past the ‘romance’ of wearing long flowing habits and veils. I have found, it matters little if one is wearing a guimpe and wimple or a two piece suit..it is what is in the heart of the woman which makes the person a true follower of Jesus.

Elizabeth September 7, 2007 at 5:11 pm

It’s more of the non-ad (or nun-ad) LOLOLOLOLheehehehehe – wheeze… I crack me up…

Um… like the car commercial that didn’t ever show the car. It’s the mystery of not seeing the hair style that draws people to look for more… and spend an insane amount on a hairstyle that will last about 2 months if they are lucky and about 6 hours if they are not.

In the process they are using ‘vanity never stops’ to lure people (unconsciously, of course) into assuming that it’s ok to spend that kind of money on a haircut & style because everyone is vain in one way or the other. Of course we are! Vanity is the culmination of the instinct to blend in…. or at the least stand out in a positive way. We are rewarded for socially positive behavior and if you are in that part of society, having your hair done at that salon places you in a better position in that society. Marketers know that. Media advertising people know this. To be honest, I am surprised that the Christian faiths haven’t done more of this kind of marketing in high fashion or gloss magazines… It might be a “prophet-able” market for you! LOL ohh… I think I will stop there. :dizzy:

Another Sister Julie, CSSF September 8, 2007 at 7:51 pm

Oh, there was vanity in our gift-wrapped days, too! A dear member of our province once told me that one way to show your were a cool and hip nun was to angle your band forward on your forehead (as opposed to straight up and down)!!! That sounds like some feat of engineering.

But to answer the original question, I get offended when a sacred article, like a crucifix/cross, a rosary or a habit is used in a profane manner, such as this ad, or (GAG!) at Halloween.

I got in all kinds of hot water when I wrote a letter of protest to the local paper about a performance of Nunsense done by an all-male cast. Horrid!

Alicemary hit the nail on the head for me. I find it much more of a challenge to witness in the alternative habit of skirt and blouse than I ever did in veil and scapular.

Sister Julie September 10, 2007 at 7:25 am

I think there is definitely something to the “romance” factor of the habit. It is such a compelling symbol that it evokes all kinds of images and emotions (often very strong ones) no matter how it is being used.

As to marketing stuff, the Catholic Church and religious communities have never been really into it. In the last 5 or so years I’ve started seeing highway billboard campaigns for vocations to religious life or the priesthood. I’m not sure that it is the way to go but we sure should be thinking about it. (PS: Elizabeth – you are hilarious! thanks for making me laugh)

I’ve heard about various “habit enhancements” that our nuns used to do, stuff about pleats I think. I agree with you, Sister Julie CSSF, about using sacred stuff for profane purposes. Halloween doesn’t bother me too much because of the relationship with All Saints Day (All Hallows’ Eve) though I’m sure the connection is lost on many people.

Jen September 11, 2007 at 12:16 am

I’ve noticed among younger Catholics that religious aren’t “legit,” unless they wear a habit. I’m not sure where they’re getting this attitude, but it’s disconcerting, knowing the number of monks and nuns that I know, who’re wonderful people and a credit to their vocations, but don’t wear habits.

Sister Julie September 11, 2007 at 5:48 am

I have noticed that as well. Religious life was never primarily about the clothes that we wear.

Br. Dominic-Michael OHS September 11, 2007 at 8:46 am

Personally I think that picture is atrocious. I can overlook people who don’t know better donning a nun’s or monk’s habit for a masque or Halloween,(or in films if they are depicted rightly) but blatant advertising by those who do know better is pure sacrilege.

On a related note: I’ve done a lot of searching on the net for images of religious habits over the last few years, and find it amazing the variety that exists. My Order has a formal habit that we wear for worship or other gatherings, but they’ve been talking about a “working habit’ for years…and have done nothing. I took it upon myself to create a few trial habits, suitable for active working people, non-cumbersome, and light. My present incarnation (the one I’m submitting for review and discussion next year at Chapter) is made of a black loose weave poly-cotton blend, a very soft and drapy fabric. It consists of an almost kneelength sleeveless tunic, fastened with a belt or cincture at the waist, with an attached hood (modelled after the Dominican hoods and nun’s veils with black outer shell and pure white lining fabric. Over this goes an elbow length capelet, again modelled on the Dominican’s and actually from a Simplicity pattern I had and modified. The tunic is a commercial pattern “Randwulfs Mandelion” sans arms pieces. Hard to describe, but it looks very “monastic” very traditional, and is very comfortable to wear. It cost about ten dollars for material, and fourteen hours to sew up the prototype.

Another Sister Julie, CSSF September 11, 2007 at 5:12 pm

That sounds like the habit of some Lutheran Franciscans I saw once (No, your eyes did not deceive you. They were Lutheran Franciscans!) They wore a hip-length brown tunic, cowl and brown slacks. Very work-friendly.

Br. Dominic-Michael OHS September 12, 2007 at 7:14 pm

Lutheran monks? yikes! It actually took me a bit longer than 14 hours to make the habit I described, once I sat down and tallied up the hours….more like 20 hours as the hemming took forever with both the tunic and capelet to do. Time flies when you’re having fun!

I think whoever designed our original habit must have had an eye to aesthetics, not practicality. It is a floor length white hooded alb, worn with a blue rope cincture, and a blue scapular worn over that, then our cross. The white and blue contrast dramatically, the alb drapes in a graceful A line from the waist down, and other than being somewhat hot in the torrid summertime is comfortable to walk in, basically similar to a ladies ankle length gown belted at the waist. It is unsuitable for most everything except going to church. Perhaps this is why some religious dislike the habit? impractical, hot, clumsy. At least ours is attractive.

Sister Julie September 17, 2007 at 6:47 am

Thanks for the habit details … from what I’ve heard from my own nuns, it can be quite a feat to design, create, and then actually wear the full habit. God bless you, my friend!

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